His own token? Haha.
What I found funny with that article is, Bitcoin was mentioned, praised, and then it went on with the story that he launched a new “cryptocurrency company” called “Efforce”. I went to the website, it shills a “Woz” token.
Is he truly the founder of the company?
OMG

I've edited my post. I was not expecting something as low as
just another token. I was expecting a proper company, not just some buzz words and a token sale

And yeah, I start to believe that somebody is just using his name there, I've seen no reference about this "wonder" token on his twitter.