--snip--
But yeah, I'd say it's likely that Efforce is just using him as a figurehead. It's not much better than active involvement, but that's something at least.
This seems to be correct.
I tried reading through the information. So, the platform and company Efforce is an evolution of a company called AitherCO2 which is the actual entity behind the project. The whole tokenomics is kinnda strange. They didn't do an ICO but the company and those "founders" will receive millions of those WOZ tokens in the coming years under a vesting schedule.
In return, they have launched a platform where you can buy their token as a form of contribution to Efficiency projects. (And contribute to pay them by creating a secondary market for all those vested tokens they'll unlock each month). They are essentially crowdfunding efficiency projects AND connecting clients and providers of these efficiency measures. The resulting energy savings have a market of their own, as we all are probably aware of. Those savings are then diverted to another secondary token, called MWOZ (Yeah, really..)
Contributors earn these MWOZ tokens which can be sold or used to offset your own bills (a planned functionality). On the surface, like all the other projects with "ICO" in their name, this is an idea that could work. Whether it does or not is up in the air as always with these things.