In order to succeed in the ecosystem, on demand service companies must carefully review their traditional roles and business models, and evaluate opportunities for collaboration with other industry players.
Distribution has always been the target of disruption, mainly because digital natives have successfully demonstrated that ownership of customer relationships is a stepping stone for the ecosystem.
Therefore, it is expected that premiums will be under pressure to reduce the traditionally fairly stable source of income. Although the inclusion of a new addressable market can offset the loss of revenue