A good topic. People at any stage, try to be rich. This is being the core target in each one's life. When one travels towards it, as you said, too many face struggles. Here where their ability to sustain or achieve is challenged. Many just give up consoling themselves as what they have is enough, but others, step forward either risking themselves in any business they know and succeed or loose based on where they have put up the business. Those who were born poor become rich or who were born rich, learn to main their standard or upgrade.