Just keep rolling and someday you will get lucky. I already received multiple 5000 RP and 5000 satoshis from the WOF spins. Never got a big win yet on the free rolls, so hopefully that will also come one day.
Some rolls are pretty close to the main prize. Earlier today I had one that netted me 50 RP and it was like less than an inch away from the Rolex

That prize RP 50 falls a lot of times and it doesn't mean anything that is near Rolex.It is only near in a graphical way but for the Rolex to fall the odds are extremely low,just check a few pages before in this topic and you will see how rare is for that number to become real.So far no one has won the Rolex but I also have not seen anyone claiming to have won the Amazon Gift Card though which is really low in price compared to the Rolex.
I have won a lot the RP 5000 and 5000 Satoshi prizes from the wheel but extremely rarely,in fact just only one time the 5000 tickets.Prizes are random and the higher the prize the lower the percentage to win it.
You're right, and the winning of Rolex was close only on the wheel animation. I guess it works as a psychological moment to give the user the impression that he was so close to winning the main prize. However, I think it's normal for the gambling industry because many other gambling sites use a similar trick.