i dont know how far this platform will go but hopefully investors have done their job of risk assessment before buying their tokens. we dont know if they can indeed attract merchants that will use their app and be partner for these loyalty rewards. sometimes, the concept is great but implementation is another thing. and implementation stage is usually most projects failed.
much better if they already convinced one or two merchants that will collaborate on their app, before asking money from public investors.
I have written this a few times on this thread about our plan to get merchants onboard. There is a clear strategy.
Shrew will offer reward scheme to local and e-commerce stores that may not have one in place or cannot afford to run one.
The appeal to be part of the Shrew ecosystem will grow as more merchants sign up. From market research, this is not going to be a difficult process to get local stores adopting Shrew.
The resistance will come with larger stores but we feel that with enough smaller stores joining the ecosystem globally, we will gain enough momentum to get larger stores onboard, but whether they join or not, the local and ecommerce market is huge and enough to make Shrew a household name globally.