Don't you consider how big the community behind it? Remember that if the hype was coming from the community that was spreading the word about the project. The potential or big project will always have a very big community behind it. The communicy was also playing a very important role to make the project became a successful project. This already proven by so many major crypto projects.
A new potential coin will always have a solid community behind it
I agree on that if the project has an active big community that is keep on sharing about the project and how it works. they can surely creat a hype and it can contribute to the possible success of the project and the team behind it, marketing plan is also very important you need to keep an eye on it.