It is a nice deal for sure, but lets be honest also, Watford is a "B-team" and will probably never compete for the big prizes. But it will draw more attention to Stake and thus more potential costumers also.
Looking forward to the Olympics and thanks for the promotions!
The main target is fans will be very profitable if watford fans use stake.com for betting. I was quite surprised to see Watford collaborating with stake.com because previously they worked with other sites. Nice step stake.