In order to succeed in the ecosystem, on demand service companies must carefully review their traditional roles and business models, and evaluate opportunities for collaboration with other industry players.
Executives aiming to initiate an ecosystem strategy should focus on several areas. First, not all the total value involved will be snapped up by all participants in the distribution economy.
Therefore, all players must identify and prioritize the ecosystem in which they can participate and win. Second, the ecosystem strategy needs to perform well in multiple dimensions such as culture, technology, and customer engagement.