Maybe they want to duel because to me the meme token is a liar token that can suddenly go up and suddenly go down, or maybe they want to repeat the events that have happened to the doge, because for those who have felt the advantages of the doge some time ago make people others are envious and try their luck on other trending meme coins.
there is nothing wrong with trying their luck on meme coins but they must be really aware of the risks involved, as you said that there are some people who have benefited greatly from the meme trend, but not a few have felt the loss, I just say don't have high expectations for a token meme, let alone invest long term in it.
It's your money that you are using, with the concept of being just a Meme means that those who invest with this
kind of project are willing to gamble with their investment, some or most are just riding for quick profits and just
trying to buy while the value still not pumped yet then sell when good value start to comes out.