Ethereum fell in price as all other coins in the crypto market. The drop in its price is more significant - there is a reason for this. Through Ethereum all tokens issued in his network are traded. And many people sell tokens on ETH and then go to Fiat.
Ethereum is slowly falling due to the hype in market but still survive in this era. It could be more great if we're capable to wait with this coin because this is one of the best options to buy or more potential in the future exchange.