Hmm, interesting.
I personally don't mind the fact that there is a withdrawal fee of 1%. If your gambling volume is high then it's actually a much better deal for you.
Even if you just turn over your balance once, you're essentially playing roulette at the house edge of dice which is not a bad deal whatsoever. However, I do agree that the site aesthetics needs work and reputation needs to be built before whales are comfortable with playing here.