The power of money you can see it from their signature campaign here, they offer so much they are buying their way to the top, they pay for almost everything from site reviews to testimonies, to the advertisement.
If something is unequivocally proven as a scam (and I think in this case there is no doubt), then the problem is that the forum (admin) allows their activities to take place smoothly on the forum. On the other hand, I'm a little surprised that most people think that they really pay unique users (is there any proof of payments at all?), but it seems to me that they have created an account farm that they use as a cover-up for their campaign.
In any case, it would be good for everyone to investigate who they do business with if they want to preserve their reputation - who is next to appear on their ads, maybe Yo-Yo-bit?