In order to succeed in the ecosystem, on demand service companies must carefully review their traditional roles and business models, and evaluate opportunities for collaboration with other industry players.
Distribution has always been the target of disruption, mainly because digital natives have successfully demonstrated that ownership of customer relationships is a stepping stone for the ecosystem.
Significant changes in risk distribution and actuarial models (for example, due to the increase in the number of long-tail risks) have further exacerbated this trend.