Let us say that we are hearing the same news for the past 7 years and yet Amazon did not accept Bitcoin as a payment and i am not sure how we could trust again and whenever there is a rally we hear this speculation that Amazon is planning to accept Bitcoin, let us hear from them officially and then we can talk about it because if they wanted they would have accepted Bitcoin already.
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A few years ago amazon did plan to accept bitcoin, but that plan didn't happen and there was a lot of speculation about why amazon still didn't accept bitcoin.
But this time Amazon seems serious about accepting Bitcoin, as a new report from City AM comes after internet users saw interesting job openings on amazon over the weekend, including job openings for the "Digital Currency and Blockchain Product Leader" section.
https://www.amazon.jobs/en/jobs/1644513/digital-currency-and-blockchain-product-lead

It proves that amazon is really serious about accepting bitcoin as a payment option and of course Amazon will develop its own crypto currency.