Hold is not easy, in terms of what? maybe if the person or holders are impatient especially if He/She holding the coins for a years now.
You probably didn't read the whole post of OPs.
The traders probably sold the coins because of their daily needs or even they need that money immediately. I think I have been talking like this earlier, but you shouldn't generalize people like that. Maybe you are rich? So you don't even think the other people situation in terms of economy, they probably need that money for their daily life. I have experienced that until today.