Before engaging into a investment at any kind, always Do your own research.
Crypto in general is risky. This covers up from new coin and tokens that already in the CMC. Also from Major Crypto and also on Tokens that still on ICO.
The thing is the market is its unpredictable, moreover a lot of factors could affect a bearish/bullish market.
Sometimes even doing the research is not a guarantee that the project is going well, I have seen many good projects even on excellent exchanges but they do not have economic investors pushing the project!