Yes, it is easier to hold when you are rich even buying more coins would not be a problem due to the availability of funds. An average person or investor would have to plan well and look into the risks and time in which it will take to get quick profit so that the market will not later go against them. It is obvious that the rich are not always borded about the fluctuation in price because they have a prospect and have atime the market and set the level in price where they will take their profits.
The rich are well relax when buying Bitcoin because it's always in large amount, giving more significant profits after small move of orice. They are not emotionally borded about the market reaction compared to average traders that are always tensed doing market uncertainty. The y rich have everything it takes to make more profits in the market, having more sophisticated tools that are quick to analyze market direction.