I really do believe that there is a logical explanation why they are focusing on the marketing of the token and not the casino for the past month or two, because that was a huge deal for the casino and they wanted that to be known more than anything else. However, I also believe that they now changed it, look at how Olympic games and NFT battles and all that so they are actually doing something that is looking like a good snack bonus, I actually like it.
What they need to do with whales is that they need to give them a lot, like give them a TON OF stuff, because all the other big places do that, I am not a big whale appreciating person, I think they already get too much from everywhere else, so I would prefer it if there were nothing excessive for them here, but if betfury really wants them here then they will have to provide something eventually.
There are "levels" in other places which makes a bit of a sense, if you end up gambling a lot of money then you end up getting a lot more return then a regular person. If you gamble 100 bucks you may get like maybe 10 cents back, and if you are lucky at that because 1 dollar is already the average house edge that you should be losing, they can't give you a dollar back since that would be all of the house edge, so 10 cents is the best you can hope for.
But, what they can do for a person that ends up losing a million dollars is that they can give him 100k back in different forms, not straight up cash but stuff that worth up to that amount, which is 10% and INSANE amount, even whales do not lose that, but that way you make sure you keep getting whales and they usually end up losing millions of dollars. That is why it is quite important to give more than you should towards whales as a casino, to keep them gambling and losing it all.