I really hope that they do not make it anytime soon, I really dislike the notion that every casino feels like they should own their own token.
I understand it is a very easy way to make money, they could simply sell all the chips they own and make maybe a million dollars, or even if not then just "some" money, and most places get excited about that free money to be made and create their own tokens and then make it available on some swap or some place and sell it so that they could grow big, I remember as early as "earnbet" did it and it sucked and price went to near zero levels, after that everyone tried it and nearly all the other places that did this slowly went lower and lower and lower, so it is really not a great feeling to know that chips may end up doing it as well. I can see it already, it will start good and then slowly it will get worse and worse and worse.
Personally, I am not really against that. I like sites that have their own token (chips, betfury) and who are related to a dividend system. It gives a motivation to the players to keep playing and wagering, because the more you play, the more tokens you will receive and thus the higher your (daily) dividend.