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I understand it is a very easy way to make money, they could simply sell all the chips they own and make maybe a million dollars, or even if not then just "some" money, and most places get excited about that free money to be made and create their own tokens and then make it available on some swap or some place and sell it so that they could grow big, I remember as early as "earnbet" did it and it sucked and price went to near zero levels, after that everyone tried it and nearly all the other places that did this slowly went lower and lower and lower, so it is really not a great feeling to know that chips may end up doing it as well. I can see it already, it will start good and then slowly it will get worse and worse and worse.
all chips were mined by placing bets , the team doesn't own a fixed percentage of chips like other projects and they don't need the token itself since the site is getting 50% of the profits anyways
so in short if the token was listed the team won't be able to dump the price
but yeah I agree with you about the other sites' tokens , most of them are dying in price
it's kinda complicated since these type of tokens pay you divs , so for example you may buy the token for 1$ , sell it a year later for 0.5$ and still make money if you count the dividends you got during the year