Am not sure but I think is because of the sponsor coinDCX which is a major sponsor on the IND vs Sl championship, I think it's a big attraction and while have attention of fans and views to be curious about the logo on the trophy with the logo almost always attributed to bitcoin, and coinDCX being an exchange for crypto-currency. Who are big and has a base in India, I may be wrong and they might have another significance for the Logo on the trophy, but I think it's almost has to be about crypto-currency.
Yes, this is an obvious promotion by coinCCX and it's good to see
BTC appearing and for sure, out of curiosity of fans from both teams, it might bring some into the bitocin market. So it's a win-win, although we all know that the government of India is somewhat in the grey area and almost anti-bitcoin as of this time, so let's see how it goes.