not all good project list in binance or top tier exchanges only,there are alot good project that still growing in decentralized exchange and not alot traders know it. exchanges listing will trigger for price movement and we could take this as strategy to gain profits.
today in decentralized exchange be a centre for project launching , star from shit project till good project we could see there. Uniswap , dodo, pancake and many dex exchanges be solution for speculation. Since many project launched in dex or even in cex we will see alot project that potentially be the next gem. Binance business developtment team usually also do deep research on it.