There's really a lot to consider whether a coin is worth investing but mostly some people buy it if its listed to big exchange like Binance which leads to pumping, some people think it's nice to buy those kinds of coins since they are new and fresh and it is listed on big exchange.
But me, I still choose the old coins with has a big market cap already rather than investing to lowcap coins which some people managed to control or manipulate.
- Some of the new projects listed are actually pumped by the exchange's reputation system but through that to see the worthiness of these projects is honestly too difficult because this is also just the result of a reasonable marketing process, good brands will launch a successful opening day but then to keep customers coming back is about quality and reliability and to have a good experience, it's features, facilities and roles as well as care team. Many projects are rated one star after only one day of opening because of such problems