Don't you consider how big the community behind it? Remember that if the hype was coming from the community that was spreading the word about the project. The potential or big project will always have a very big community behind it. The communicy was also playing a very important role to make the project became a successful project. This already proven by so many major crypto projects.
A new potential coin will always have a solid community behind it
Its not always like this there are many projects before that has huge community and later find out that the team owner runaway with the money invested so you cannot rely on how big or small the community is to be honest its hard to tell whether a project is worth to invest or not.