Don't you consider how big the community behind it? Remember that if the hype was coming from the community that was spreading the word about the project. The potential or big project will always have a very big community behind it. The communicy was also playing a very important role to make the project became a successful project. This already proven by so many major crypto projects.
A new potential coin will always have a solid community behind it
the community is actually the second factor. the main thing is that the team itself and also which exchange is listed determines a token. because what I know is that tokens will be easy to grow if they are listed on a large exchange and have a lot of support from the community. that's the perfect composition