The article is an official press release so it is obviously real. One of the recent newsletter talked about being able to use your balance on FreeBitco.in to play at the new casino. Even though they are separate entities they are closely related and having the name recognition of FreeBitco.in should help elevate the profile of these new projects.
It will bring convenience to people who are interested in DPLAY and want to experience it. The convenience will bring more gamblers to DPLAY and it is best way to promote the new casino.
If people love FreeBitco.in, they will not hesitate to try DPLAY a few times especially if they can use their balance on FreeBitco.in to bet on DPLAY.
Will they have to register account on DPLAY and link it to account on FreeBitco.in? Will it be simpler? No account registration on DPLAY is needed. Just have an account on FreeBitco.in and can link to DPLAY, then go to bet.