Working products? what are they? What are the benefit of using their token in their product? I feel that's enough to make me curious to make the price of the token so expensive as BNB. Is it because of the low supply? I don't think it will be that easy.
For a new project, the trading volumes are not so bad. Here you can check all the trading volumes -
https://coinmarketcap.com/currencies/verox/markets/ 
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In addition, not all exchanges are listed on coinmarketcap, but only the largest ones. This means that the token is needed if it is so actively traded.