A business strategy is definitely needed. How can you grow with a goal in mind? These are all the most obvious things. Personally, I have my own online shop for sporting goods. It's gym equipment and many other things. I have tried many things to optimize my business and improve communication with customers. I personally realized for myself that I couldn't do without an e-commerce platform. A great solution for e-commerce is shopware . In my opinion, it is the best. I have more clients and most importantly I can control all the little things in my business all the time.