because everyone knows that this business has such a high level of freedom that bitcoin gives to its investors.so it attracts many enthusiasts, especially beginners to invest in the crypto world, with this we are easier when we don't want to invest anymore then we can release it back on the stock market, maybe that's what makes bitcoin enthusiasts very interested in this investment
Moreover, bitcoin has existed for a decade, the history of its price development is very promising. Initially many were less trusting and ignored, as time went on bitcoin proved that it was valuable and functional. over time, it made the market confidence continue to increase, even without the transparency of the dev team. more evidence than bullshit.the more adoption of large companies that plan to accept payments with btc further increase market confidence. this is proof that btc is "safe", not as scary as it is often reported, as long as its users are willing to learn well how to protect and use their assets.