It can be

Commonly, crypto is hype enough when itis:
- Bullish era with significant increasing price in short time
- Get hype from popular people or public figures in the world
- Good news spreads around the world
And this what makes us sometimes feel bad to see many newcomers only get hype and then invest their money in the hype, finally some are losing their money.
bearish trend also could be hype for us to buy some cheap coins especially major coins. many investors only concern in bullish marke and they buying in this periode. But imagine if they did it in bearish market and accumulate some coins and hold it for long time , huge profits will come to them later.