FTX is going places, I will tell you that much. Since Binance earlier last year went on ahead and got into crazy partnerships and dealerships like acquiring coinmarketcap, and what not; FTX is starting to do the same.
FTX made a 210 Million Dollar deal with a eSports Org; TSM just for naming rights, so that the Org would promote themselves as TSM FTX
[1] and AND not only that, they also partnered with LCS
[2], and now with MLB.
What FTX is doing is the total opposite of what Binance did, they are tapping into areas where there is no involvement of Crypto. They are trying to bring in people who have never heard of Binance and but also want to get into crypto- sort of what coinbase is doing too. And its working for them. FTX is growing crazily in popularity amidst people who don't know cowshit about crypto.
[1]https://www.sporttechie.com/tsm-esports-signs-210-million-sponsorship-with-ftx-crypto-exchange[2]https://esportsinsider.com/2021/08/ftx-lcs-crypto/