It all depends on what kind of project it is, I am not going to keep my money on exchanges and similar platforms and I have never kept it.
If I buy some coins, then after the purchase I immediately transfer them to my secure hardware wallets, no matter what kind of project would be reliable - I can't trust my money to him!
If we are talking about some profitable stacking, then I study the project for a few days, look at its dynamics and communicate on social networks about the project, what people think about it.
But I also don't invest a lot of money in staking.