Matter of fact, let's do just that for the heck of it, see how far we can go with it. I'll pick up a rock and call it Akorn and put it up for $10. I'll buy it back for $10 and let's see how much it'd be worth by the end of the year.
Something will be valuable when everyone also sees the same value of that thing.
You may call it Akorn or whatever that is valued highly in your opinion, but when the people don't see any value in it, it will mean nothing.
That is why we need to similarize the things to be valued around the world and the same perception.