Looking at Worldwide Google Trends data for the search term 'bitcoin' going back 5 years from now, in 2017, during the climax of the bull market the term got the highest hits with the second bull run this year getting the second highest hits.


The price has since risen 252% beyond that high, and general search sentiment is yet to reach that level.






Conclusion:
Unlike in 2017 where the price of Bitcoin was at large driven by recreational investors, this time the money is coming in from institutions. This then means that there's plenty of room for opportunity and onboarding from the average Joe/s.

It is now, and in the future that average Joe/s will start to Google 'crypto' and then 'when/where lambo'