You may right if people have so many options to pick the legit coin but can small fish make profit from the bitcoin right now?
They are investing in the new project as they are believing it. How much someone can earn with only $100 from invest such amount in bitcoin? It's not all of the NFT were garbage tokens.
you can always dca, or stake some of your money to other famous chain such as bnb, cake, etc. nft and stuff like that definitely has some purpose and value, but it is being overhyped. i do believe we will never learn from something like this, at least not in the near future. just repeat again and again (from ico, airdrop, nft, etc).