A lot of new altcoins have been launched nowadays and almost all of them are just shitcoins in the cryptocurrencies space that has no price and no community. because the created altcoins do not have a clear direction and purpose and do not have products that are acceptable to commodity investors. so my advice is to make an altcoin with a direction and purpose and a product that can be offered to investors and other commodities.
and also OP can make best use of market situation, I mean if OP is planning to develop his own project then OP can also use unique strategy. For example, an interesting concept, a blockchain game, a quality product. now that DEFI and NFT have caught the public's attention, maybe the OP can take this option for his project development material.