I believe that any token should consider developing its own "road", there are many projects out there that are creating tokens that can be used in the environment that the project is developing, so the token can be used to incentive the users. Check this project out, it may give you a new perspective of how cryptocurrency can be used more than DeFi or trading https://bitcointalk.org/index.php?topic=5344159.msg57244402#msg57244402