Majority of those specially the new projects, they're for it because of the money. But not all of the CEOs are like that, there are those that really want to push their projects because they're believing to what they're creating and later on will eventually gain traction due to their efforts. It's just that, it's really important to know the intention of the projects that you invest and you always have to look to those people behind the development to know if they're sincere or not.
I'm hoping this would change every ICO perspectives, if they seen the project won't work out for the better of everybody; they shouldn't push their project. Once there's a possibility that discrepancies will come out, stopping the promotion and campaigns should be done to avoid wasting the efforts of every investors who've been part of the development. Transparency is very important in order for the reputation preservation.