Bitcoin operation is indeed not very easy for novices. They are fundamentally different from the original bank payment operation methods, especially the most basic security measures such as the preservation of private keys. Quite a lot of novices eventually lost their bitcoins due to improperly kept private keys. This is a huge lesson for each of us. Bitcointalk has done a great job in the basic popularization of Bitcoin.
Yeah, that was my point. I know it's getting easier and easier, but I honestly have to admit it wasn't straightforward at first, and it's almost guaranteed you'll make a mistake in your first few attempts at using Bitcoin, and I consider myself a little bit more educated than average and still I've made mistakes (wrong fee, wrong coin, wrong change address etc. Like you said, the most basic step, private keys, is even missing from most newbies.
Bitcoin still has to find a way somehow to be even friendlier to use.