In fact, whales are using the institutes to create instant hype in the market after hdling enough bitcoin in their reserve at the lowest price, then when the market gets hyped, rises at the top, and stabilizes there, whales gradually sell their holdings to retailers. Thus they buy at low and sell bitcoin at the highest profit. Then after making profits, they use the rest of their holdings to make dump the market, then panic selling starts and the whale starts to accumulate their holdings again.