let's make an argument here, which do you think is suitable to be ranked 3rd on coinmarketcap (Binance or Cardano), I personally prefer Binance, because Binance already has products (exchange, smart chain and Nft marketplace), then of course all products from Binance are successful and in demand by many people, while product from Cardano are still coming soon, that's why I prefer Binance rather than Cardano, so what's your choice?
Right now we can say that Binance will come out on top and no one can compete with them because they have the finance to copy every code and make their own 
.If there is a critic for Binance, the point of failure is really high because anything can happen as they are involved in too much different aspects of the market and once failure could crumble everything and we have seen companies failing and if they could survive without much issues in the next 5 years it would be great for them.