They're trying to hype bitcoin, it's the fault of those ultra fanatics.of bitcoin that exaggerated it's uses and it's purpose to the point that it become the truth/norm for the many. And those Twitter people are all shills, they have somethinng to gain when the price goes up so they use the platform of Twitter to shill for bitcoin.
I'm not arguing with them hyping Bitcoin(because they definitely could be), but using Bitcoin in this case makes total sense to me.
As for the "shilling because they have something to gain" argument, I have mixed feelings. How do you differentiate someone that's just really genuinely bullish on Bitcoin, from someone that's just here for financial gain?