I remember last year when BTC was around ~9k and I had to urgently sell some so I asked all of those friends that were pestering me in the late 2017 when price was around then ATH, and none were interested. Naturally, year later when BTC went over 40k same people contacted me again, asking if I am willing to sell some.
People behave irrationally (most), and this is, unfortunately, a fact that stems from a misunderstanding of how the crypto market works. Most people aim for short-term profit (fast in - fast out) and therefore want to invest only when the price of a coin rises, which makes some sense if the person knows how to control himself and is not greedy. However, people find it difficult to accept long-term investments, especially when it comes to Bitcoin - because many still believe that it is a kind of Ponzi scheme that can collapse at any moment.
An acquaintance of mine told me 5 years ago that I should not invest in BTC, and he still thinks that today - so when he asks me what the situation is with BTC, I tell him that the thing has failed - which is definitely better than listening to the same stories he repeats for years.