I think that in the past few years or so, people have deviated from the intended use of bitcoin and what truly it stands for and why it was originally created, and i think that a large portion of the user base only view it as an investment and way to make money and to profit from, and they really don't care about the fact that it changes a lot of systems that have gotten more and more corrupt over the years, and it really gives the power back to the people, and that is the idea that people should really take in consideration when investing in bitcoin in order for it to succeed.
I can say the people who mostly sees bitcoin as just a form of investment are the newbies, because most of them just think of coming in to the crypto space to make money, there heard bitcoin is volatile and love the fact that it's profitable without knowing there is more to Bitcoin than just investing in it, and I think with time they would get to know more importance of bitcoin and start keying in, truly bitcoin gives us so much freedom and many people are yet to know about it.