Sounds like Franky1 and I are on the same page.

To flesh out the idea some more, A vs. B tests are one of the most basic ways of evaluating competing marketing ideas, so in it's first iteration, it could be a crowdsourced A vs B tester that donates the proceeds from each individual A to B test to charity.

To bring video into the picture, per Franky1's suggestion, you could have an option where the website visitor can watch two different commercials (for Coca Cola, for example), and then say which ad they like better.

A company like Coke gets quite a LOT of value from this, because not only do they find out which commercial is better, they have a fleet of people watching TWO of their commercials in a row.

So, you could definitely donate more than 100 satoshi per click.

If you "gamified" the whole thing, and had badges and points that people could win, people would get addicted to it, and you would earn a lot of money for a good cause.