Some things which differentiate GEO from most other coins, and which marketing should start with

1) Geocoin is built by a group of people based on a real world hobby which pre exists digital currency. You and most of the Geocoin crew were geocaching before you were coining probably.

2) Geocaching is a ground up coin activity, its most productive user is 'anybody'. The opposite of smart contract and other coins which are designed to create a top heavy core of elite managers who will control other coin users.

The next generation of generic 'coin type' is probably going to be some kind of 'local network fork' which allows small groups to make their own coins, sort of like btc>btc+bch+bsv etc.

The weakness in this model so far may be that the original coins are overmonetized in the new coins. BCH creators had to give a huge part of their coin supply to btc holders etc. This was necessary in bch because bch had no real core group behind it, there was no real reason to change btc to bch except trivial techno nonsense which nobody really is interested in.

A solution is to create the facility for anybody with no techno skills to fork Geo and create a new coin w/ a new genesis block and a new coin supply starting from zero, but potentially with whatever benefits could come from network connections to the original coin.

This is more in the spirit of a better economy, not trying to constantly extract profit from every step as most coins do, and would not directly benefit the main geo chain except that it would make GEO a better quality coin.