What increases the price of Bitcoin is due to increased demand in the market, and that can happen if Bitcoin is increasingly known by the public. 
Because the more popular Bitcoin is, the more curious people will be, maybe they just wanted to know at first.  But over time they will definitely have the intention to buy it, indeed it will not happen significantly. 
However, given the limited supply of Bitcoin, if Bitcoin is increasingly popular and demand in the market increases, then the Bitcoin price will automatically increase as well.