Yes it is not possible to detect all of that one by one. seems like right know its not about people looking for a good project. but a project that must be able to reach potential customers. with big promotions can be a plus point. but this can also hinder for good projects without big capital to exist in market.
The problem is that you dont reach high audience by developing good, promising project. Thats separate thing. Good project =/ high audience. That separate thing. You ... as a CEO you need to take care of project development and community growth separately to be able to grow as fast as possible with as much funds as possible. Idena is a great example. Project that should be evaluated 100x higher but ... never ever focused on investors. Always focus about tech. My 2 year old investment stll with 0% profit. Devs keep on delivering but no one cares. No one is interested. Mostly because no one paid x$ to influencers, no one paid x$ for big exchange listing.