KickICO were popular while dawn of ICO, now as I see they aren't so popular, but they have their clients which help them to function. I think when people remember about ICO again KickICO will be on the top.
When I found KickICO I have lots of doubts because I thought its a scam, but after a couple of years I understood that they are really active and developing project which will grow
Activity and developments will always help the company to increase their reputation in the market, but the case, how far they are following their roadmap? If they are not developing any product based and use cases for the KICKICO coin it is completely waste holding the coin for the long term.